Level 3 Diploma in Social Media for e-Commerce

From building an e-commerce website, to setting up your marketing strategy – everything must be meticulously managed. In this unit, you will explore project management methodologies and plan out your own projects using the right software.

Guided Learning Hours: 42
Credits: 6

• Understand the principles and methodologies of project management
• Plan the various stages and milestones of a social media for e-commerce project
• Discover how to track the progress of your project and review its outcomes

At the heart of any great e-commerce website is a robust Content Management System (CMS). In this unit, you will learn all about this software, create website templates, and know how to measure a website’s return on investment.

Guided Learning Hours: 42
Credits: 6

• Understand the features and functions of CMS software, and the various options used by today’s retailers
• Plan out and produce template e-commerce websites, adding features along the way
• Discover how to measure website traffic, bounce rates and more to guide improvements

Content is the cornerstone of today’s marketing landscape, and vital to attracting audiences to any e-commerce website. In this unit, you will understand the goals, benefits and methods of content marketing, and use this to create and execute your own campaigns.

Guided Learning Hours: 42
Credits: 6

• Discover the role of content marketing in business and develop ideas
• Get to grips with SEO, analytics and other technologies at the core of modern content marketing
• Develop and run content marketing campaigns using the techniques you learn

Whether it’s store signage and billboards, to online and TV adverts, digital graphics and animations are used by retailers globally. In this unit, you will find out how these are used and produced, and use the latest technology to develop these yourself.

Guided Learning Hours: 42
Credits: 6

• Understand the tools, processes and techniques behind digital graphics and animations
• Design and produce digital graphics that effectively promote e-commerce sites
• Develop and refine captivating animations that can be used on all marketing channels

In an increasingly online world, digital marketing is key to engaging modern shoppers. In this unit, you will build your knowledge of what digital marketing includes, and the techniques you can use to capture attention online.

Guided Learning Hours: 42
Credits: 6

• Discover digital marketing strategies, characteristics and trends, and how these help companies achieve their goals
• Compare different types of digital media, understanding their benefits, limitations and purposes
• Learn the components of an effective digital marketing mix, and how to measure a campaign’s performance

Understanding where and how customers interact with a brand online is essential to the success of any digital marketing strategy. In this unit, you will develop your understanding of sales funnels and customer journeys, and how you use this data to refine campaigns.

Guided Learning Hours: 42
Credits: 6

• Learn the stages of the sales funnel, and the factors that impact whether prospects become customers
• Explore customer experiences across the sales journey, and what data you can gather at each step
• Harness analytics software to track customer actions and gather insights to enhance campaigns

Social media is everywhere, and it is a pivotal channel for e-commerce companies worldwide. In this unit, you will discover how social media is used to market brands, and gain the skills to create and measure your own campaigns.

Guided Learning Hours: 42
Credits: 6

• Build your understanding of the many ways social media factors into a company’s digital marketing strategy
• Plan, execute and monitor social media marketing campaigns, from digital assets to choosing the right channels
• Explore the challenges and legal/ethical issues associated with social media marketing